this is my mind map and mood board. I had a lot of different ways i could go but i decided to go with a magazine for haunted places in the North East of the US. I want to concentrate more on history than fake scary (BOO!) stuff.
Who is the target audience? My Target audience is people who are interested in talking to the dead and investigating historic places.
What is the name of your magazine? Why? Connotations? North Eastern Hauntings, I decided to go with only NE US because the whole US is pretty large and i feel like people would be more likely to visit things in their own general area. So there will be different magazines for different zones. There are no connotations its pretty general and gets the point across.
What will your masthead look like? Do you have any ideas for fonts? It will be at the top and stand out. i am thinking of a historic type of font, but creepy at the same time, like what you would see in and old book.
What images will be on the cover and why? I will put a picture of an old abandoned home or place that is said to be haunted. it will get the point across to what the magazine is about if the title didn't already.
What will be your sell lines to entice your target audience? True stories of local hauntings. Most Haunted place in the US right in your backyard. New equipment the pros are using to track spirits. I will chose things like that, that will get the people that want to experience hauntings to look inside for information on where and how to.
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